3 Feet Please!

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Our good friend Olivia Walthall came to Skane with an idea: a bike safety campaign that emphasized the humanity of cyclists. Far too often have we experienced being treated like another another vehicle, or at worst, an annoyance on the road. It is a terrifying experience not being given the proper clearance by a car, whizzing by you at 30 miles per hour with sometimes only inches to spare.

We collaborated on this project to create a friendly, human-centered, and informative brand to apply to stickers, patches, shirts, kits, and magnets to up the awareness on bike safety.

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File under: graphic design, branding, logos, stickers, bike safety.