The gemü brewpub
Gemütlichkeit is the German word used to convey the feeling of warmth, friendliness, and good cheer, typically associated with beergardens. It’s a mood, including coziness and well-being rooted in a feeling of belonging. It’s a little hard to describe, but it’s a damn good thing when you get it right. The gemü brewpub is a case study in designing a space to facilitate gemütlichkeit.
Back in 1516 the Reinheitsgebot (often referred to as the German Beer Purity Law) was adopted. It basically meant that the only ingredients used for the brewing of beer must be Barley, Hops and Water. Yeast wasn’t included in this order because its existence wasn’t yet known. These two ideas served as an inspiration to create a space that supported and created gemütlichkeit, and made intentional choices with limited materials, similar to the Reinheitsgebot. And of course, the beer has to be great.
This project was client-less, we made the decisions on what we wanted to see in a space, but if you or someone you know would like to work together to make this happen, please reach out and let us know.
File under: interior design, space planning, branding, graphic design, beer.